Cookie Policy

Last updated: 18 October 2026

This Cookie Policy explains how Xena Creations (“Xena”, “we”, “us” or “our”) uses cookies and similar technologies when you visit www.xenacreations.com.

It should be read together with our Privacy Policy, which explains how we collect, use and protect personal information more generally.

1. What are cookies?

Cookies are small text files that are placed on your computer, smartphone or other device when you visit a website.

They can be used for a variety of purposes, such as allowing a website to function correctly, remembering preferences, understanding how visitors use a website and, where applicable, supporting advertising or marketing activities.

Cookies may be:

Session cookies, which are deleted when you close your browser; or

Persistent cookies, which remain on your device for a specified period or until you delete them.

They may also be:

First-party cookies, placed directly by Xena’s website; or

Third-party cookies, placed by external services used on our website.

2. How we use cookies

Xena may use cookies and similar technologies to:

  • Make our website work correctly;
  • Remember your preferences;
  • Remember your cookie choices;
  • Maintain website security;
  • Understand how visitors use our website;
  • Measure website performance;
  • Improve our website and services;
  • Understand which pages, projects and services visitors are interested in;
  • Measure the effectiveness of marketing campaigns; and
  • Enable third-party features or embedded content where applicable.

We do not use non-essential cookies before obtaining your consent where consent is legally required.

Under Malta’s applicable electronic communications rules, cookies that are strictly necessary to provide a service requested by the user may be exempt from the consent requirement. Tracking and other non-essential cookies generally require prior informed consent. IDPC

3. Types of cookies we may use

Strictly Necessary Cookies

These cookies are required for the website to operate properly.

They may be used for purposes such as:

  • Website security;
  • Form functionality;
  • Session management;
  • Load balancing;
  • Remembering cookie preferences; and
  • Other essential technical functions.

Because these cookies are necessary for the website to function, they may be placed without requiring consent.

Disabling them through your browser may affect how the website works.

Analytics Cookies

Analytics cookies help us understand how visitors use xenacreations.com.

They may provide information such as:

  • Which pages are visited;
  • How visitors arrive on the website;
  • How long visitors remain on particular pages;
  • Which devices and browsers are used;
  • General interaction with the website; and
  • Whether visitors complete actions such as submitting an enquiry.

This information helps us improve the website and understand which content is most useful to visitors.

Where required, analytics cookies will only be activated after you provide consent.

Marketing and Advertising Cookies

If we use advertising or remarketing services, these technologies may help us:

  • Measure the effectiveness of advertising campaigns;
  • Understand whether someone visited the website after seeing an advertisement;
  • Build audiences for advertising;
  • Show more relevant advertisements; and
  • Measure enquiries or other conversions.

These technologies may be provided by third parties such as Meta or Google.

Marketing cookies will not be activated before you provide consent where consent is required.

Functionality Cookies

Functionality cookies allow the website to remember choices you have made or provide enhanced features.

These may include preferences relating to:

  • Language;
  • Display settings;
  • Embedded services; or
  • Other website functionality.

Whether these cookies require consent will depend on their purpose and whether they are necessary to provide a feature you have specifically requested.

Third-Party and Embedded Content

Our website may include content or functionality provided by third parties, such as:

  • Instagram;
  • Facebook;
  • Other external platforms.

When you interact with embedded third-party content, the relevant provider may place cookies or collect information about your interaction.

Where legally required, such third-party content or associated tracking technologies will not be activated until you provide consent.

The use of information by those providers is also governed by their own privacy and cookie policies.

4. Your cookie choices

When you first visit our website, you may be presented with a cookie banner allowing you to:

Accept All

Reject Non-Essential Cookies

or

Manage Preferences

You can choose which categories of optional cookies you wish to allow.

Strictly necessary cookies cannot normally be disabled through our cookie preference tool because they are required for the website to function.

Non-essential cookies should remain inactive unless and until you provide the relevant consent.

Malta’s Information and Data Protection Commissioner states that cookie consent must involve a genuine affirmative choice and that mechanisms such as pre-ticked boxes, scrolling as consent or cookie walls do not constitute valid consent. Consent must also be capable of being withdrawn. IDPC

5. Changing or withdrawing your consent

You may change your cookie preferences or withdraw your consent at any time.

You can do this through the Cookie Settings option available on our website.

Withdrawing consent will not affect the lawfulness of processing that took place before consent was withdrawn.

It should be as easy for a visitor to withdraw consent as it was to provide it. IDPC

6. Managing cookies through your browser

Most browsers allow you to control cookies through their settings.

Depending on your browser, you may be able to:

  • View stored cookies;
  • Delete individual cookies;
  • Delete all cookies;
  • Block cookies from particular websites;
  • Block third-party cookies; or
  • Prevent cookies from being stored altogether.

Please note that blocking all cookies may affect certain website features.

The European Commission also notes that users can remove existing cookies or manage site-specific cookie permissions through their browser settings. European Commission

7. Cookies currently used on xenacreations.com

This section should reflect the technologies that are actually installed on the website.

The table below should therefore be reviewed and updated whenever we add or remove website services.

Cookie / TechnologyProviderPurposeCategoryDuration
Cookie consent preferencesXena / website platformRemembers whether you accepted or rejected optional cookiesNecessaryTo be confirmed
Website security / session cookiesWebsite platformSecurity and essential website operationNecessaryTo be confirmed
Google AnalyticsGoogleMeasures website traffic and visitor interactionAnalyticsIf enabled – to be confirmed
Meta PixelMetaMeasures advertising performance and conversionsMarketingIf enabled – to be confirmed
Google AdsGoogleAdvertising measurement and conversion trackingMarketingIf enabled – to be confirmed
Embedded social mediaRelevant providerEnables embedded social content and functionalityFunctionality / MarketingIf enabled – provider dependent

Important: this table should only include services actually being used on the website.

8. Google Analytics

If Xena uses Google Analytics, it may collect information relating to how visitors interact with our website.

This may include pages viewed, general geographic information, device information, browser information and interactions with website content.

Where Google Analytics is classified as a non-essential analytics technology, it will only be enabled after the relevant consent has been provided.

Further information regarding Google’s processing practices is available through Google’s own privacy documentation.

9. Meta Pixel and advertising technologies

If we use the Meta Pixel or similar advertising technologies, these may allow us to understand whether visitors interact with our website after seeing content or advertising on platforms such as Facebook or Instagram.

They may also help us measure campaign performance and improve the relevance of advertising.

Such technologies will only be activated where the required consent has been obtained.

10. Data processed through cookies

Depending on the technology used, cookies and similar tools may process information including:

  • IP address;
  • Device identifiers;
  • Browser type;
  • Operating system;
  • Referring website;
  • Pages visited;
  • Interaction with website content;
  • Approximate location;
  • Date and time of visits;
  • Advertising interactions; and
  • Cookie identifiers.

For more information about how we process personal data, please see our Privacy Policy.

11. International transfers

Some third-party technology providers may process information outside Malta or the European Economic Area.

Where personal data is transferred internationally, the relevant provider and/or Xena will rely on appropriate safeguards where required by applicable data protection law.

Further details regarding our processing of personal information are available in our Privacy Policy.

12. Updates to this Cookie Policy

We may update this Cookie Policy from time to time, including when:

  • We introduce new website functionality;
  • We add or remove analytics services;
  • We introduce advertising technologies;
  • We change our website platform; or
  • Applicable laws or guidance change.

The latest version will be available on this page, together with the date it was last updated.

13. Contact Us

If you have any questions about the use of cookies on xenacreations.com, please contact:

Xena Creations
12, Guze Pesci Street, Iklin, KLN1420, Malta

Email: [email protected]

Website: www.xenacreations.com

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